The pandemic has been tough on everyone. Marketers are no exception. Here are a few tips to help your campaigns remain viable amid the coronavirus crisis.

How should firms communicate during the COVID-19 crisis? This article has 3 key points to guide your approach.

While it may seem like some forms of marketing are dying out, that's not quite true. See how you can operate within the dystopian state of marketing today.

On this episode of J&See, Meg Goodman and marketer Tom Libelt discuss smart brand positioning for online martial arts courses to mom-and-pop shops.

From email marketing to automation, data analytics and AI, marketing technologies can communicate with their target audience on a whole new level.

Get a better idea of why data analytics are so important for creating exceptional customer experience.

On this episode of J&See, Meg Goodman and alignment expert Jeff Davis talk about aligning sales and marketing teams to create togetherness.

Understand the middle ground between mass reach and segmentation targeting, where more productive audience models can be built based on behaviors, emotions and moments.

Learn how to transform customer experience for the financial services industry with these tips and self-assessement.

Today marketers need to take steps to close the gap between raw data, meaningful insights and real-time action. Here's how to do it.

People-Based MarTech relies on people-based targeting, replacing the need for and far exceeding the power of cookie-based data.

This infographic shows why it's vital for your brand to invest in retention. A successful campaign can help you build loyalty and boost sales.

According to the WHO and the CDC, sending is safe during the COVID-19 pandemic. Here’s how to craft a successful direct mail campaign during this time

Understand the rules of A/B testing, the parts of an email you can test and the metrics you should look at afterwards.

So, you’ve acquired a new customer... Now it's time to build a relationship. That’s where a strong retention strategy comes into play.

Today, marketers have more data than ever, so personalizing far beyond the first name is now doable. But how do marketers strike a balance between using this data to deliver individualized experiences to each consumer while not scaring them away with how much information marketers may have?

A new normal means new purchasing behaviors. So how will consumers behave when they actually start shopping in stores again?

An emotional brand story is key to creating a message that resonates with consumers. Here's how to apply it successfully in your next email campaign.

Consumers look forward to getting mail each day. So add direct mail to your strategy. Combine that direct mail with a bit of human psychology and you can really make an impact.

Geoff Atkinson talk about how companies can use Google's SEO algorithms to their advantage and design their website's for Google's perfect world.