As banking becomes more digital by the day, financial services companies need to invest in email marketing to build trust with your customers.

Customer retention has proven ROI. Here are four retention strategies you can use in your marketing to keep customers loyal to your brand.

If you want to create a real connection between your brand and your customers, you need a brand story that sticks with your buyers. Here's how to do it.

On this episode of J&See, Meg Goodman and Manu Edakara discuss how programs like the iVenture Accelerator help students create and build startups on college campuses.

On this episode of J&See, Meg Goodman and Kurt Philip discuss conversion rate optimization and how CRO can improve your website's efficiency.

Right now, many consumers need a nudge. And retargeting through direct mail could be the push they need to engage with your brand.

So you’re not seeing the response from your content marketing you expected. Here's how to make sure your content gets seen.

The pandemic has thrown a wrench into everyone’s plans for 2020. To avoid tone-deafness during a crisis, many brands have had to tweak, pivot or complete scrap their marketing calendar.

On this episode of J&See, Meg Goodman and Chicago Bull's Equipment Manager Steve Pankow discuss what it is the Bulls look for in a brand partnership.

As tough as this is, you need to be prepared for what’s to come. To that end, here are 5 marketing ideas to guide you through the fog and into the future.

A good direct marketing campaign does three things well: 1.) It promotes the right product/service 2.) It conveys a strong benefit and 3.) It persuades consumers to action.

A drip campaign is a data-driven email automation strategy that creates targeted, timely, relevant messages. This infographic explainer shows how this marketing tactic works.

A stellar BoFu (bottom-of-the-funnel) strategy is the final marketing push that can turn a prospect into a paying customer. Here are 5 BoFu techniques to try.

On this episode of J&See, Marketing Director of Bernina, Michaelyn Rose, talks about marketing for a sewing company through education, direct mail and content.

This infographic shows proven techniques for email subject lines that get your promotional email opened... and a few tactics email marketers should avoid.

So how do you know when your copy is too long? Or too shortr? It all comes down to the second your audience loses interest and stops reading.

With innovations in technology and printing, direct mail is on the precipice of a major renaissance in the coming decade. Here's how to take advantage of this lucrative marketing channel.

On this episode of J&See, Meg Goodman and President/Founder of Boxless Media, Jason Baumann talk a unique approach to marketing amid the pandemic.

Investing in high-quality advertising signals to consumers that your brand is successful and trustworthy. Learn how top-notch marketing builds consumer trust.

Recent research shows specific strategies can help marketers make sense of the “messy middle” of customers' purchase journey. Here's what you can do.