To get customers to move through the sales funnel, you need to start at the top. Here are three top-of-funnel marketing strategies for eCommerce companies.

Thank you emails tend to a much higher open rate than other eCommerce communications... so take advantage of those opens to re-engage and bolster your ROI.

As Google says good-bye to third-party cookies, marketers need to deepen their relationships with customers in order to build rich first-party data.

Direct mail is more modern, efficient, and effective these days. See why smart marketers are using it more than ever to help their message hit home.

In 2021, USPS is offering promotions for marketing mailings that incorporate these emerging trends and technology.

Though it doesn’t feel like it, spring is just around the corner and J&C is blossoming with a pair of new team members. Joining our growing family are Len Nowakowski as Content Editor and Paulina Perkaus as Assistant Account Executive.

57% of U.S. consumers trust the opinion of others when it comes to a new product. Here's how to attain and capitalize on earned media for your brand.

Data storytelling goes beyond charts, graphs and stats. Pair data-rich visuals with a human story, you can boost engagement and craft memorable content.

For eCommerce brands, MoFu (middle-of-the-funnel) strategies are key to getting customers through the sales funnel to reach a conversation. Here's how to do it.

Many USPS services will see their first significant cost hike since 2019. With the rise in postage costs, you may be asking if direct mail is worth it. Here's what you should know.

Looking to revamp your brand's social media strategy? Look no further. Here are five fool-proof steps to help you build engagement.

Direct mail is still a viable marketing channel. In fact, these days many marketers call it their secret weapon. With new audiences, new formats and new technology, it should be in your toolbox, too.

A/B tests are vital to building a successful email strategy. Explore how to do it in this infographic.

Direct marketing activity in life, health, P&C, and Medicare insurance is not going to remain status quo — but it’s actually going to increase. Make sure you have the direct marketing expertise you need to reach your insurance prospects.

As digital advertising soars in popularity, marketers need to keep up with the trends. Here are four types of digital display ads you can try.

Marketing is multichannel, with multiple efforts and multiple ways of reaching consumers about the products they’ve opted-in for. But financial brands have to know how customers want to be reached — and how they want to respond.

Watch this webinar with CEO Ron Jacobs to learn how financial brands have shifted their direct mail strategy for the tastes of consumers in 2022.

To connect with readers and lift response rates you need to be personal, relevant, and specific. Here are some tips on how to do that.

Direct mail is still a viable marketing channel. In fact, these days many marketers call it their secret weapon. With new audiences, new formats and new technology, it should be in your toolbox, too.

The value of direct mail is not locked up in its volume. Its value is in the unique benefits that it offers brands, even in 2022 and 2023. In spite of postage and paper costs going up, direct mail still provides one the highest returns on marketing investments of any channel.