Today with all the advances in technology, especially in AI, the idea of machines taking over more complex tasks is not as sci-fi as it once seemed.

So you have a winning control. Now it's time to beat it. Here's how to bust your direct response control package.

Today with all the advances in technology, especially in AI, the idea of machines taking over more complex tasks is not as sci-fi as it once seemed.

Watch Ron Jacobs present "Reimagining Business in 2022: It's about Resilience, Relevance and Refocus" as =a keynote speaker for the page2022 conference, an annual event hosted by JAGAT is the Japanese Association of Graphic Arts Technology.

Marketers find themselves in uncharted or badly charted waters when a recession sets in. The good news is, help from marketing pros who have been through it before is available.

90% of the world’s data was created in the past two years. That's why it's vital for marketers to know the latest consumer data, trends and habits. Here’s what to expect in 2022. 

Apple is release iOS 15 this Fall, including a new feature called Mail Privacy Protection.  Here's what email marketers can do to prepare for the change.

When people are blind to banner ads, how can marketers make their message stick out? Here's how to combat ad blindness on the Internet.

Informed Delivery emails from USPS gives you an opportunity to get eyes on your direct mail package — before it's even open. Here's how marketers can make the most of it.

Insurance is a complicated industry, so getting people to open, read and respond to your mailing isn't easy. Here's insurers can craft an effective direct mail campagin.

Direct response marketers have a lot on their minds these days. And if you ask them to rank those issues, the results reveal what matters most to them — and what to expect in the future.

Put your goggles on… grab your lab coat…Because scientific studies and research have produced evidence that direct mail works

Simplify. Often, that is easier said than done. Because simple is not boring. And simple is not easy. But simple clear, concise, direct, and with detail. In short, simple is what works.

Direct mail is the perfect solution because it delivers a personal, tangible real-world alternative to consumers who are weary from digital overload

Calls to action are crucial in generating leads from online content. Actively engaging your audience with CTAs can help increase leads and engagement.

Those physical, tangible, touchable, tubs of mail that go through the U.S. Post Office are really gaining momentum these days. Because people are more receptive and responding to the offers they get in the mail these days.

A direct marketing or direct response agency will help you improve your response rates and get a better return on your marketing investment (ROMI). In this tough economy, it's even more important to let a good direct marketing agency guide you through the nuances of building and launching a successful campaign.

Put your goggles on… grab your lab coat…Because scientific studies and research have produced evidence that direct mail works

A direct marketing or direct response agency will help you improve your response rates and get a better return on your marketing investment (ROMI). In this tough economy, it's even more important to let a good direct marketing agency guide you through the nuances of building and launching a successful campaign.

What makes a control a control. Many factors go into building a long-standing control. If your list is good and your creative is solid then the last part of the equation is your offer. Give the right people a solution to a pressing need using an attractive offer and you have everything you need to establish a successful control.