A/B tests are vital to building a successful email strategy. Explore how to do it in this infographic.

Direct marketing activity in life, health, P&C, and Medicare insurance is not going to remain status quo — but it’s actually going to increase. Make sure you have the direct marketing expertise you need to reach your insurance prospects.

As digital advertising soars in popularity, marketers need to keep up with the trends. Here are four types of digital display ads you can try.

Marketing is multichannel, with multiple efforts and multiple ways of reaching consumers about the products they’ve opted-in for. But financial brands have to know how customers want to be reached — and how they want to respond.

Watch this webinar with CEO Ron Jacobs to learn how financial brands have shifted their direct mail strategy for the tastes of consumers in 2022.

To connect with readers and lift response rates you need to be personal, relevant, and specific. Here are some tips on how to do that.

Direct mail is still a viable marketing channel. In fact, these days many marketers call it their secret weapon. With new audiences, new formats and new technology, it should be in your toolbox, too.

The value of direct mail is not locked up in its volume. Its value is in the unique benefits that it offers brands, even in 2022 and 2023. In spite of postage and paper costs going up, direct mail still provides one the highest returns on marketing investments of any channel.

Today with all the advances in technology, especially in AI, the idea of machines taking over more complex tasks is not as sci-fi as it once seemed.

So you have a winning control. Now it's time to beat it. Here's how to bust your direct response control package.

Today with all the advances in technology, especially in AI, the idea of machines taking over more complex tasks is not as sci-fi as it once seemed.

Watch Ron Jacobs present "Reimagining Business in 2022: It's about Resilience, Relevance and Refocus" as =a keynote speaker for the page2022 conference, an annual event hosted by JAGAT is the Japanese Association of Graphic Arts Technology.

Marketers find themselves in uncharted or badly charted waters when a recession sets in. The good news is, help from marketing pros who have been through it before is available.

90% of the world’s data was created in the past two years. That's why it's vital for marketers to know the latest consumer data, trends and habits. Here’s what to expect in 2022. 

Apple is release iOS 15 this Fall, including a new feature called Mail Privacy Protection.  Here's what email marketers can do to prepare for the change.

When people are blind to banner ads, how can marketers make their message stick out? Here's how to combat ad blindness on the Internet.

Informed Delivery emails from USPS gives you an opportunity to get eyes on your direct mail package — before it's even open. Here's how marketers can make the most of it.

Insurance is a complicated industry, so getting people to open, read and respond to your mailing isn't easy. Here's insurers can craft an effective direct mail campagin.

Direct response marketers have a lot on their minds these days. And if you ask them to rank those issues, the results reveal what matters most to them — and what to expect in the future.

Put your goggles on… grab your lab coat…Because scientific studies and research have produced evidence that direct mail works