Hyper-targeting and hyper-personalization enable organizations to reach prospects and customers more precisely and effectively than ever before.

From billboards on highways… to targeted ads on social media… to awkward ad rolls in elevators… advertisers try their best to capture our attention.

Hyper-targeting and hyper-personalization enable organizations to reach prospects and customers more precisely and effectively than ever before.

In the world of direct marketing, it's important that we don't miss the underlying fundamental truth that governs consumer behavior.

In the ever-evolving landscape of digital marketing, email remains a powerful tool. 

AI has emerged as a powerful tool in the realm of direct marketing, offering a wealth of opportunities to enhance personalization and better response.

Direct marketing has long relied on the art and science of testing to fine-tune campaigns, engage customers, and drive results. Although over the last few years, there’s been a noticeable shift in the industry, with direct marketers seemingly testing less than ever before. We took a look around and several factors seem to be behind to this trend.

In the on-going battle for eyeballs, crafting the right content strategy is a critical for reaching and engaging -- and making an impression on your target audiences. One of the most important decisions you’ll need to make is whether to create something short and quick-hitting – knowing more people will likely engage.

We’re moving into the biggest shopping season of the year – and your holiday shopping campaigns are beginning to take shape.

Direct mail automation has changed the way marketers communicate with their target audience.

The human lifespan is steadily increasing, and the potential to live well into our 100s (see Fig.1) or even beyond is no longer a distant dream.

If you're targeting seniors over 65, you've likely heard whispers of longevity echoing throughout the industry. But is it just hype?

The integration of hypertargeting, hyperpersonalization, alongside behavioral insights and data-driven creativity set the stage for multi-channel campaigns

You have prospects knocking on your door asking for help with a specific issue. They know you. And they know you can fix their problem.

If you’ve ever had to win new business, you know one thing to be true — keeping customers is a hell of a lot easier than signing new ones.

Direct mail marketing is an effective strategy -- but only — repeat ONLY — if executed properly.

Twenty-seven percent of marketers are afraid that AI is a threat to their job security, according to AI in Marketing: Cutting through the hype and harnessing the potential for marketers, a study by SurveyMonkey. But hold on...As a direct marketer, you should be (or at least thinking seriously about) using AI tools to help you

Yes, you (and your customers) are under the control of a concept that influences your daily decisions, often without you even realizing it...