Marketers need to find ways to cut through the noise and make a meaningful impression. One approach that has proven effective time and again is “emotional marketing.”

THE ESSENTIALS OF DIRECT RESPONSE MARKETING: Direct response advertising and direct response ads

Direct mail continues to deliver impressive ROI for financial, insurance and Medicare marketers-yet many fail to forge emotional connections with prospects

Marketers are always looking for ways to reach their audience and direct marketing is one of the best ways to invest your time and money.

Marketers need to find ways to cut through the noise and make a meaningful impression. One approach that has proven effective time and again is “emotional marketing.”

Medicare plans can change, including benefit reductions or even eliminations. These changes must be communicated with transparency, compliance, and trust.

In Q4, what are the key elements for a highly responsive direct mail package that drive response rates and donations during this crucial period?

You hear a lot of buzz about large language models and AI these days — for good reason — this technology is poised to transform marketing in some big ways.

Direct marketing, when executed well and professionally, can be a highly profitable approach for marketers in just about any vertical

Direct mail is an extremely effective marketing channel, but what's the right format for your campaign? Do letter packages or postcards work better?

AI is no longer a futuristic concept; it's a reality that's already making waves in our industry.

Determining if big idea marketing delivers tangible results

Marketers are discovering opportunities to enhance their direct response campaigns through cutting-edge AI.

The path from initial awareness to purchase has never been more convoluted

What if the age-old approach isn't always the best?

This article provides highlights from HubSpot's Inbound 2015 Conference which looked at how to better meet the needs of customers and grow businesses.