In Q4, what are the key elements for a highly responsive direct mail package that drive response rates and donations during this crucial period?

Marketers need to find ways to cut through the noise and make a meaningful impression. One approach that has proven effective time and again is “emotional marketing.”

Medicare plans can change, including benefit reductions or even eliminations. These changes must be communicated with transparency, compliance, and trust.

Direct marketing, when executed well and professionally, can be a highly profitable approach for marketers in just about any vertical

Marketers need to find ways to cut through the noise and make a meaningful impression. One approach that has proven effective time and again is “emotional marketing.”

2025 begins, it’s a perfect time to evaluate what’s working and what’s not in your direct mail campaigns.

Direct mail is an extremely effective marketing channel, but what's the right format for your campaign? Do letter packages or postcards work better?

THE ESSENTIALS OF DIRECT RESPONSE MARKETING: Direct response advertising and direct response ads

As a chief marketing officer, you have to master a multitude of new skills and take on a whole new set of responsibilities. So how do you stack up?

Marketers need to find ways to cut through the noise and make a meaningful impression. One approach that has proven effective time and again is “emotional marketing.”

Direct mail continues to deliver impressive ROI for financial, insurance and Medicare marketers-yet many fail to forge emotional connections with prospects

As a direct marketer, you know that the playing field is changing. But let's look at key trends that are going to transform business in the next 3-5 years.

You hear a lot of buzz about large language models and AI these days — for good reason — this technology is poised to transform marketing in some big ways.

In direct marketing, a well-crafted call to action (CTA) can be the difference between a "tire kicker" and a committed customer

AI is no longer a futuristic concept; it's a reality that's already making waves in our industry.

AI is no longer a futuristic concept; it's a reality that's already making waves in our industry.

Marketers are always looking for ways to reach their audience and direct marketing is one of the best ways to invest your time and money.