AI has emerged as a powerful tool in the realm of direct marketing, offering a wealth of opportunities to enhance personalization and better response.

If you're targeting seniors over 65, you've likely heard whispers of longevity echoing throughout the industry. But is it just hype?

The human lifespan is steadily increasing, and the potential to live well into our 100s (see Fig.1) or even beyond is no longer a distant dream.

You have prospects knocking on your door asking for help with a specific issue. They know you. And they know you can fix their problem.

Direct marketing has long relied on the art and science of testing to fine-tune campaigns, engage customers, and drive results. Although over the last few years, there’s been a noticeable shift in the industry, with direct marketers seemingly testing less than ever before. We took a look around and several factors seem to be behind to this trend.

Yes, you (and your customers) are under the control of a concept that influences your daily decisions, often without you even realizing it...

The integration of hypertargeting, hyperpersonalization, alongside behavioral insights and data-driven creativity set the stage for multi-channel campaigns

In the world of direct marketing, it's important that we don't miss the underlying fundamental truth that governs consumer behavior.

If you’ve ever had to win new business, you know one thing to be true — keeping customers is a hell of a lot easier than signing new ones.

Hyper-targeting and hyper-personalization enable organizations to reach prospects and customers more precisely and effectively than ever before.

Direct mail marketing is an effective strategy -- but only — repeat ONLY — if executed properly.

Hyper-targeting and hyper-personalization enable organizations to reach prospects and customers more precisely and effectively than ever before.

From billboards on highways… to targeted ads on social media… to awkward ad rolls in elevators… advertisers try their best to capture our attention.

In the on-going battle for eyeballs, crafting the right content strategy is a critical for reaching and engaging -- and making an impression on your target audiences. One of the most important decisions you’ll need to make is whether to create something short and quick-hitting – knowing more people will likely engage.

In direct marketing, a well-crafted call to action (CTA) can be the difference between a "tire kicker" and a committed customer

As a chief marketing officer, you have to master a multitude of new skills and take on a whole new set of responsibilities. So how do you stack up?

Marketers need to find ways to cut through the noise and make a meaningful impression. One approach that has proven effective time and again is “emotional marketing.”

As a direct marketer, you know that the playing field is changing. But let's look at key trends that are going to transform business in the next 3-5 years.

2025 begins, it’s a perfect time to evaluate what’s working and what’s not in your direct mail campaigns.

Postmaster General Louis DeJoy recommended NO price increases in January 2025 for Market Dominant products, which includes First-Class Mail.