Customer Retention — Your Secret Weapon
If you’ve ever had to win new business, you know one thing to be true — keeping customers is a hell of a lot easier than signing new ones.
The Benefits of Hyper-Targeting and Hyper Personalization
Hyper-targeting and hyper-personalization enable organizations to reach prospects and customers more precisely and effectively than ever before.
Avoid These Common Direct Mail Marketing Pitfalls
Direct mail marketing is an effective strategy -- but only — repeat ONLY — if executed properly.
Transforming Marketing with Hyper-targeting and Hyper-personalization
Hyper-targeting and hyper-personalization enable organizations to reach prospects and customers more precisely and effectively than ever before.
All Advertising Is Based on Direct
From billboards on highways… to targeted ads on social media… to awkward ad rolls in elevators… advertisers try their best to capture our attention.
The Content Decision: Short and Snappy-OR- Long and Informative
In the on-going battle for eyeballs, crafting the right content strategy is a critical for reaching and engaging -- and making an impression on your target audiences. One of the most important decisions you’ll need to make is whether to create something short and quick-hitting – knowing more people will likely engage.
Calls to Action: Why Direct Response Marketing Gets It Right
In direct marketing, a well-crafted call to action (CTA) can be the difference between a "tire kicker" and a committed customer
The CMO Role Is Transforming – How Do You Measure Up? (Score sheet)
As a chief marketing officer, you have to master a multitude of new skills and take on a whole new set of responsibilities. So how do you stack up?
The Psychology Behind High-Converting Messaging
Marketers need to find ways to cut through the noise and make a meaningful impression. One approach that has proven effective time and again is “emotional marketing.”
The Future of Marketing — Looking 3-5 Years Out
As a direct marketer, you know that the playing field is changing. But let's look at key trends that are going to transform business in the next 3-5 years.
2025 Trends to Improve your Direct Mail Results
2025 begins, it’s a perfect time to evaluate what’s working and what’s not in your direct mail campaigns.
USPS Postal Strategies: How to Lower Your Marketing Postage Costs
Postmaster General Louis DeJoy recommended NO price increases in January 2025 for Market Dominant products, which includes First-Class Mail.
Multichannel Integration: Synchronizing Direct Mail with Digital Touchpoints
Marketers need to find ways to cut through the noise and make a meaningful impression. One approach that has proven effective time and again is “emotional marketing.”
The Essentials of Direct Response Marketing: Strategies and Benefits
THE ESSENTIALS OF DIRECT RESPONSE MARKETING: Direct response advertising and direct response ads
The Power of Story: Transforming Direct Mail Response Rates Through Narrative
Direct mail continues to deliver impressive ROI for financial, insurance and Medicare marketers-yet many fail to forge emotional connections with prospects
The Power of Direct Marketing: Why It Should Be Part of Your Marketing Strategy
Marketers are always looking for ways to reach their audience and direct marketing is one of the best ways to invest your time and money.
Harnessing the Power of Emotion in Direct Mail and Email Campaigns
Marketers need to find ways to cut through the noise and make a meaningful impression. One approach that has proven effective time and again is “emotional marketing.”
Medicare Marketing Guidelines: Communicating Benefit Changes Effectively and Compliantly
Medicare plans can change, including benefit reductions or even eliminations. These changes must be communicated with transparency, compliance, and trust.
10 Steps to Creating a Successful Non-Profit Direct Mail Package
In Q4, what are the key elements for a highly responsive direct mail package that drive response rates and donations during this crucial period?
Large Language Models (LLMs) and Generative AI — What You Should Know
You hear a lot of buzz about large language models and AI these days — for good reason — this technology is poised to transform marketing in some big ways.