Direct marketing, when executed well and professionally, can be a highly profitable approach for marketers in just about any vertical

Direct mail is an extremely effective marketing channel, but what's the right format for your campaign? Do letter packages or postcards work better?

AI is no longer a futuristic concept; it's a reality that's already making waves in our industry.

Determining if big idea marketing delivers tangible results

Marketers are discovering opportunities to enhance their direct response campaigns through cutting-edge AI.

The path from initial awareness to purchase has never been more convoluted

What if the age-old approach isn't always the best?

This article provides highlights from HubSpot's Inbound 2015 Conference which looked at how to better meet the needs of customers and grow businesses.