Content is king but relevancy rules
Pivotal questions that can help guide content marketing efforts and increase the relevancy of your content to generate more visitors, leads and transactions.
Techniques for lifting email conversions by 460%
Examining the impact of email frequency and how proper execution can lift conversions by 460%.
Is content marketing the most effective way to build an email opt-in list?
5 steps to leverage content marketing for building an email database.
Reasons many email marketing programs are failing
6 adjustments to your email marketing programs to better apply proven direct marketing best practices to improve email performance.
Why your website isn’t generating leads—Part 1 of 2
21 easy-to-implement tips that can help you transform your website into an effective lead generation tool.
More than 30 key metrics that can drive your content marketing strategy
7 goals that can help you steer your content marketing and content creation efforts.
Determining what changes should be made in your email marketing programs to improve effectiveness
Guidelines that can help you assess how to improve your email performance.
Utilizing direct marketing best practices to enhance your email marketing programs
6 tips to consider when your designing for email.
New study from MarketingProfs indicates only 1 out of 3 B2C marketers think their content marketing is effective
7 net takeaways from two studies on content marketing and how to enhance your inbound marketing strategy based on these findings.
Breaking through to inactive customers
Successful email marketing techniques for breaking through to inactive customers.
Attributes that define a good or bad offer
7 attributes that define an effective offer or incentive.
‘Your personalized emails are not personal.’ Common misconceptions and how to improve what you're doing.
Common misconceptions regarding personalized emails and opportunities for optimization.
13 questions all new CMOs should ask in their first 90 days – Part 1
Part 1 of a 2 part series that outlines the first 8 questions that can help you formulate the strengths and weaknesses of your current marketing activities.
Does boring direct mail work the best?
10 contributors that are likely to influence response more than creative in a direct mail package.
Test your gut: Which email won?
Can you guess what email campaign drove more conversions? Article compares two email marketing campaigns' performances after applying learnings from email testing.
Is multichannel ability the most critical attribute for top direct marketing agencies?
7 attributes that top direct marketing agencies possess.
Cultivating conversions with email
Ways to fully optimize cultivating conversions through relationship marketing in your email marketing.
Using Key Performance Indicators to prove marketing’s value — Part 1
Part 1 of a 2-part series that explores how Key Performance Indicators can be used to gauge how well marketing programs are performing.
3 steps to utilizing content marketing to build an email opt-in list
3 easy steps that can help you leverage content marketing to build an email opt-in database.
Extreme marketing: The hottest new reality TV series
New reality-at-work TV pitch that follows an agency through marketing adventures where they face unexpected challenges but somehow always come through.