Does boring direct mail work the best?
10 contributors that are likely to influence response more than creative in a direct mail package.
Test your gut: Which email won?
Can you guess what email campaign drove more conversions? Article compares two email marketing campaigns' performances after applying learnings from email testing.
Is multichannel ability the most critical attribute for top direct marketing agencies?
7 attributes that top direct marketing agencies possess.
Cultivating conversions with email
Ways to fully optimize cultivating conversions through relationship marketing in your email marketing.
Using Key Performance Indicators to prove marketing’s value — Part 1
Part 1 of a 2-part series that explores how Key Performance Indicators can be used to gauge how well marketing programs are performing.
3 steps to utilizing content marketing to build an email opt-in list
3 easy steps that can help you leverage content marketing to build an email opt-in database.
Extreme marketing: The hottest new reality TV series
New reality-at-work TV pitch that follows an agency through marketing adventures where they face unexpected challenges but somehow always come through.
The attributes of a successful referral program
Steps for building a successful referral program.
Putting email personalization into practice
Benefits of effective personalization in email marketing.
Do mobile-optimized emails really perform better?
Techniques on how successful email marketing campaigns should be developed for mobile.
An email marketer’s wish list for optimizing email performance
4 considerations for optimizing your email communications and taking your email campaigns to the next level of email development.
Do your marketing communications have the “ER”? 3 tactics for getting greatER results and strongER results.
3 important tactics to consider to help your marketing communications produce greatER results and strongER response.
The Power of the Red Dot
This article explores how social media sites like LinkedIn keep their members engaged and active.
5 ways to find waste in your marketing budget
5 ways to find waste in your marketing budget
Secrets for choosing the right incentive
Demystifying the secrets for choosing the right incentive within marketing campaigns.
Are the best marketers the best guessers?
10 informal data sources you should consider to provide directional information and improve decision making in your marketing communications strategy.
Blurred Lines: TV for Demand Generation and Nurturing
Advancement in measurement and technology is showing more TV and digital integration, resulting in TV being used more and more for both demand generation AND nurturing.
Lost and found: How retargeted banner ads can recapture lost leads
A look at a campaign that used retargeted banner ads successfully and re-engaged their abandoned audience.
Going viral: How Beatlemania became ‘a really big show’
Viral marketing isn't just a recent development, and Beatlemania is proof.
Customer Adoption Goes Mobile
Best practices for growing adoption and successfully marketing a mobile app.