9 insights for targeting and improving engagement with utility and energy business customers
9 insights for targeting and improving engagement with utility and energy business customers.
The death of digital banner advertising
Facts exploring why banner advertising might not be an optimal lead generation technique, and alternative digital marketing channels you should be considering.
How Many Mobile Only Users Exist and What Does This Mean?
Exploring the growing segment of mobile only users.
Pay for performance: another scary urban legend
Showing how a pay for performance model can be a win-win for marketers.
Content marketing: Not your ordinary web page
4 key differences between a typical web page and a web page created for content marketing purposes.
4 steps for developing a pay for performance agreement
Four steps for determining if a pay for performance agreement can be a win-win situation for marketers.
Top 3 direct mail examples and how they broke through
Direct mail examples of Jacobs & Clevenger's most impactful campaigns and how we pulled them off.
10 Amazing SMS Marketing Facts and Stats
10 SMS marketing facts that reinforce that SMS marketing is a key channel that marketers need to consider in their mix.
An alternative to the massive website redesign to increase on-site conversions
Exploring alternative approaches to massive website redesign when the goal is increasing conversions.
A few questions marketers should ask themselves when looking for a marketing agency
Be prepared with a few questions when looking for a marketing agency to save time and help narrow the search.
Are you using marketing data, metrics and analytics to measure marketing’s value, inform business decisions, improve marketing performance and forecast trends?
Reviewing the importance of marketing metrics and a survey to weigh in on what matters most to marketers today.
The mysterious case of the vanishing direct marketing agency
Dissecting what a direct marketing agency really is.
6 tips to optimize welcome emails
Welcome emails are a key component of a successful email marketing strategy.
6 proven techniques for increasing conversions
6 proven techniques that target increasing conversions once you have traffic on your website or a landing page.
The two most effective lead generation techniques
Rundown of the two most effective lead generation techniques and how the optimal marketing strategy encompasses a mix of both techniques.
Do you have a marketing agency scorecard? Marketers should consider agency expertise in addition to industry experience and many other factors.
Evaluating your marketing agency with an agency scorecard and other helpful resources and tips.
4 essential disciplines of email testing
4 essential disciplines of successful email testing and how to ensure success of future email communications.
Going Native: Native Advertising vs. Display Ads
Many marketers and advertisers are looking to native advertising as display ads are no longer engaging consumers effectively.
Part 1 of 3: When is a control not the best direct mail package a marketer has to offer?
Controls are direct mail packages that someone has tested and are the best producing direct mail packages that the marketer has mailed.
What is considered spam by the user?
Email spam can be considered as unsolicited emails from unknown senders or any company the user doesn't perceive as having a relationship with currently.