Why storytelling is key to marketing success
There is no single formula for idea generation but there are some sound storytelling best practices to follow to help your next marketing campaign succeed.
Demographics and the automotive purchasing mindset: How to create a campaign that speaks to everyone
In automotive communications, it’s essential to appeal to both Old McDonald and Brad the recent college grad in one campaign. Below are a couple insights.
How Online Billing May Be Killing the Bill Insert for Many Utilities
Bill inserts have been an important form of utility marketing, and by eliminating the bill, utility companies don’t have the chance to share information.
4 email marketing tips for online/offline retailers
Through email marketing, retail marketers can reach and be found by sophisticated consumers, and make sure that their communications are personalized.
Is Email Replacing Direct Mail?
A successful email marketing plan is only part of the full marketing picture, whereas a multichannel marketing approach is the best way to get results.
Purchase triggers: How to address the top needs of car buyers
Knowing what triggers a purchase can help automotive marketers craft a campaign that addresses top needs and compels consumers to visit the dealership.
Marketing buzzwords 2014
Some marketing buzzwords are relatively new, others are classics, but they have all crept into our common marketing vernacular.
3 supporting roles that video plays in content marketing
Online video has evolved into an enormously diverse channel, and one that has not escaped the attention of savvy marketers.
Why purchasing email lists is a bad idea
Purchased email lists almost always underperform versus house-developed lists.
Are your bank’s mobile and online payments growing at the expected pace?
If your bank isn’t experiencing a growth in mobile transactions and mobile use, something must be wrong with your mobile bank marketing.
3 marketing techniques retailers use that utilities should never employ
Utility marketing can be challenging and this article will explore whether any techniques that retailers employ make sense for utilities.
Engagement for Less Engaged Industries
Utility marketing can be such a challenge because it can be hard to get customers to engage in energy management and energy-efficiency initiatives.
5 ways to step up your brand’s online visibility to increase site traffic
Whatever your marketing goals and however you choose to represent your brand online, make sure that the style aligns with your other marketing materials.
Email worst practices: 7 common errors to avoid
Many people simply don’t understand the basic fundamentals of successful email marketing.
6 ways utilities should use email
Utilizing email for utility marketing allows utilities to effectively and efficiently reach a huge captive audience of potential customers.
A direct marketing primer for the beginner
By applying direct marketing techniques, you can personalize communications for your prospects and keep in step with your current customers’ evolving needs.
5 consumer trends impacting utilities
Content marketing can help you reach your utility marketing goals while improving the customer experience.
How Content Marketing Can Support Energy Efficiency
Utility customers often seem programmed to tune out utility marketing efforts. Passive delivery can often be the strongest technique in utility marketing.
Retailer’s battle for share of wallet
In retail marketing, the best strategy for fending off competitors is to focus on generating an emotionally engaging experience for their customers.
Harnessing the power of user generated content
User generated content is a game changer. Brands typically deliver a message and consumers listen, but that’s not the case with user generated content.