Through email marketing, retail marketers can reach and be found by sophisticated consumers, and make sure that their communications are personalized.

A successful email marketing plan is only part of the full marketing picture, whereas a multichannel marketing approach is the best way to get results.

Knowing what triggers a purchase can help automotive marketers craft a campaign that addresses top needs and compels consumers to visit the dealership.

Some marketing buzzwords are relatively new, others are classics, but they have all crept into our common marketing vernacular.

Online video has evolved into an enormously diverse channel, and one that has not escaped the attention of savvy marketers.

Purchased email lists almost always underperform versus house-developed lists.

If your bank isn’t experiencing a growth in mobile transactions and mobile use, something must be wrong with your mobile bank marketing.

Utility marketing can be challenging and this article will explore whether any techniques that retailers employ make sense for utilities.

Utility marketing can be such a challenge because it can be hard to get customers to engage in energy management and energy-efficiency initiatives.

Whatever your marketing goals and however you choose to represent your brand online, make sure that the style aligns with your other marketing materials.

Many people simply don’t understand the basic fundamentals of successful email marketing.

Utilizing email for utility marketing allows utilities to effectively and efficiently reach a huge captive audience of potential customers.

By applying direct marketing techniques, you can personalize communications for your prospects and keep in step with your current customers’ evolving needs.

Content marketing can help you reach your utility marketing goals while improving the customer experience.

Utility customers often seem programmed to tune out utility marketing efforts. Passive delivery can often be the strongest technique in utility marketing.

In retail marketing, the best strategy for fending off competitors is to focus on generating an emotionally engaging experience for their customers.

User generated content is a game changer. Brands typically deliver a message and consumers listen, but that’s not the case with user generated content.

Our first question considers direct mail best practices, and an opportunity that many packages simply don’t capitalize on.

Many of the marketing tactics I have been recommending to clients no longer work, but they are three communications channels that haven't stopped working.

We’ll also explore some top direct mail techniques and learn how they helped shape our vocabulary.