Harnessing the power of user generated content
User generated content is a game changer. Brands typically deliver a message and consumers listen, but that’s not the case with user generated content.
Creative Court: How to judge direct mail communications, Part 2
Our first question considers direct mail best practices, and an opportunity that many packages simply don’t capitalize on.
Have all communications channels stopped working?
Many of the marketing tactics I have been recommending to clients no longer work, but they are three communications channels that haven't stopped working.
The Direct Marketing Dictionary, Part 2
We’ll also explore some top direct mail techniques and learn how they helped shape our vocabulary.
Overcoming barriers to customer adoption of energy efficiency
Energy efficiency and energy management are focal points of many utility marketing efforts.
Using the local angle to personalize direct mail
You can put together the best direct mail package, but if you don't personalize direct mail to the recipient, chances are it’s going into recycling.
The Direct Mail Doctor is in
Effective direct mail best practices and the advantages of direct mail.
Why integrated retail is blurring the (on and off) lines
The key to build a marketing plan based on integrated retail marketing principles is a focus on shopping behavior.
If you blog it, they will come
As part of a content marketing strategy, blogging can boost your online presence and ground your position as an industry leader in a field of competitors.
The marketing entrance exam: 3 portfolio questions for aspiring creatives
Three questions to ask before showing off your marketing portfolio.
Email marketing performance stats and benchmarks
Email facts and associated insights can serve as a direction for email marketing efforts and in turn, increase revenue per email.
4 social media trends that utilities should know about
Social media for utilities seemed to be a fad before, but today, you will see that it has turned from a way to boost business into a necessity.
Greening and Other Trends Impacting Utility Customer Communications
One of the top consumer trends impacting utilities is the green movement.
The Direct Mail Doctor examines personalization
Personalization is one of the advantages of direct mail in order to enhance the relevancy for the customer.
The 10 Commandments of Direct Marketing, Part 2
Direct marketing best practices help to clearly deliver a message. Here are some best practices for direct marketing.
Believe it or not: True direct marketing oddities
Educating and informing your prospect is one of the top direct mail techniques.
Marketing goes Hollywood: A reality check
Here are a couple of common scenarios marketing agencies face, compared to the Hollywood and real-world versions.
The role content can play in the energy efficiency marketing mix
Content marketing for utilities is an approach to information sharing that allows companies to connect with customers when they are seeking information.
6 Reasons Content Marketing Should Be Utilities' Strategy for Improving Brand Perceptions
Digital and content marketing for utilities is emerging as an effective utility marketing tool due to shift in consumer habits.
5 of the top blog articles of 2014
Direct mail still has a place in marketing and when part of an integrated strategy, direct mail employs proven tactics that appeal to the everyday consumer.