Top 4 ways to increase creativity and create more diverse content
This article looks at how to increase creativity by creating diversity within their content creation.
Survival of the Fittest: How to Improve Your Email Marketing Strategy
This article explains different email marketing strategies that can help improve business' open rate and lead generation.
Why quality content creation is a must for multichannel marketing success
This article offers suggestions on how to produce quality content that engages recipients with clear, high-quality messaging no matter what channel you use
A moving story: J&C finds a new home
Learn about the history of the marketing agency, Jacobs and Clevenger, and the many offices they have occupied.
Creating content is only half the battle
Content Creation is only half the battle. This article looks at how to engage consumers and generate leads once content is published.
Increase Landing Page Conversions with Strategic A/B Testing
Learn how to increase landing page conversion rates with strategic A/B testing
Like an argument? Say stories don’t belong in content marketing
Learn about the role of storytelling in content marketing as a tool for building customer relationships.
Producing value from user comments and community participation for social CRM
This article provides tips to help marketers strengthen their social CRM and produce more effective communications using social media as a guide.
The biggest obstacles businesses face when creating content
This article examines the top challenges businesses face when creating content and offers strategies to improve content creation.
Want a better email open rate? Start by reaching the inbox
Learn how to increase your email open rates by ensuring your emails reach your customers inbox with a few tips that will help you avoid the spam folder.
Does email personalization in the pre-header matter?
This article looks at the role of personalization in email and how personalizing the pre-header is a critical component to the success of an email campaign.
The inevitable demise of mass email
Looking beyond mass email, this article examines new email marketing strategies that successfully target the consumer’s desire for customized content.
Increase customer engagement with content creation tips from BuzzFeed and Upworthy
Referencing BuzzFeed and Upworthy as examples, this article will provide some easy content creation tips to help improve customer engagement.
2016 Marketing Trends: More Data, More Relevancy and More Accountability
This article looks at the marketing trends of 2016 such as an increase in content marketing, the role of consumer behavior and data-driven marketing
What Pride and Prejudice (and other classics) can teach marketers about social CRM
Marketers can learn a great deal from the stories of certain characters in fiction. Here are 4 lessons on how to improve social CRM from classic novels.
Are you successfully promoting content or just yelling at your audience?
This article looks at the benefits of using content marketing as it strategically combines educational content with promotion.
5 tips for collaborating with your new agency
Learn the best practices for working with a digital marketing agency in order to receive the best results.
How to reevaluate your buyer personas for 2016
The best practice for creating buyer personas is to constantly change and evolve them with regard to customer data and trends.
3 New Ways to Use Triggered Emails in 2016
How to effectively use trigger emails to build relationships with your target audience. New Triggered Email tips for 2016.
Direct mail still lives, but these 5 mistakes are deadly
This article explains common mistakes people make with direct mail and elaborates on how to avoid these mistakes with direct mail best practices.