How to Use Direct Mail Retargeting to Recapture Sales
Right now, many consumers need a nudge. And retargeting through direct mail could be the push they need to engage with your brand.
3 Reasons Why Your Content Isn't Working
So you’re not seeing the response from your content marketing you expected. Here's how to make sure your content gets seen.
Branding and Marketing Efforts are Shifting Amid COVID-19
The pandemic has thrown a wrench into everyone’s plans for 2020. To avoid tone-deafness during a crisis, many brands have had to tweak, pivot or complete scrap their marketing calendar.
Marketing in Sports with Bulls Equipment Manager Steve Pankow
On this episode of J&See, Meg Goodman and Chicago Bull's Equipment Manager Steve Pankow discuss what it is the Bulls look for in a brand partnership.
Jump Start Your Marketing Now — So You’re Prepared for the Future
As tough as this is, you need to be prepared for what’s to come. To that end, here are 5 marketing ideas to guide you through the fog and into the future.
Direct Marketing: Your Secret Weapon For Re-Establishing Customer Relationships
A good direct marketing campaign does three things well: 1.) It promotes the right product/service 2.) It conveys a strong benefit and 3.) It persuades consumers to action.
What Is a Drip Campaign? Here's Everything You Need to Know
A drip campaign is a data-driven email automation strategy that creates targeted, timely, relevant messages. This infographic explainer shows how this marketing tactic works.
The Bottom Line: 5 BoFu Tactics eCommerce Companies Can Take On
A stellar BoFu (bottom-of-the-funnel) strategy is the final marketing push that can turn a prospect into a paying customer. Here are 5 BoFu techniques to try.
Retooling Your Marketing Strategy Amid the Pandemic (Podcast)
On this episode of J&See, Marketing Director of Bernina, Michaelyn Rose, talks about marketing for a sewing company through education, direct mail and content.
Here's How to Craft the Perfect Email Subject Line (And What NOT To Do) — Infographic
This infographic shows proven techniques for email subject lines that get your promotional email opened... and a few tactics email marketers should avoid.
Short Copy is Having a Moment - Here's why
So how do you know when your copy is too long? Or too shortr? It all comes down to the second your audience loses interest and stops reading.
Variable Data Printing & Direct Mail Are Poised for a Renaissance in 2021
With innovations in technology and printing, direct mail is on the precipice of a major renaissance in the coming decade. Here's how to take advantage of this lucrative marketing channel.
Marketing Beyond the Box with Jason Baumann
On this episode of J&See, Meg Goodman and President/Founder of Boxless Media, Jason Baumann talk a unique approach to marketing amid the pandemic.
The Surprising Secret to Building Brand Trust
Investing in high-quality advertising signals to consumers that your brand is successful and trustworthy. Learn how top-notch marketing builds consumer trust.
12 Thousand Online Shoppers Reveal What Makes Them Click
Recent research shows specific strategies can help marketers make sense of the “messy middle” of customers' purchase journey. Here's what you can do.
It's Time for ToFu: 3 Top-of-Funnel eCommerce Marketing Tips
To get customers to move through the sales funnel, you need to start at the top. Here are three top-of-funnel marketing strategies for eCommerce companies.
How to Build Relationships and Boost ROI... With a “Thank You” Email
Thank you emails tend to a much higher open rate than other eCommerce communications... so take advantage of those opens to re-engage and bolster your ROI.
Google Going Cookieless: Here’s What That Means for Marketers
As Google says good-bye to third-party cookies, marketers need to deepen their relationships with customers in order to build rich first-party data.
Smart Marketers Will Be Heading to the Post Office Post-Pandemic
Direct mail is more modern, efficient, and effective these days. See why smart marketers are using it more than ever to help their message hit home.
Take Advantage of USPS Promotions with These Emerging Direct Mail Trends
In 2021, USPS is offering promotions for marketing mailings that incorporate these emerging trends and technology.