So you’re not seeing the response from your content marketing you expected. Here's how to make sure your content gets seen.

The pandemic has thrown a wrench into everyone’s plans for 2020. To avoid tone-deafness during a crisis, many brands have had to tweak, pivot or complete scrap their marketing calendar.

On this episode of J&See, Meg Goodman and Chicago Bull's Equipment Manager Steve Pankow discuss what it is the Bulls look for in a brand partnership.

As tough as this is, you need to be prepared for what’s to come. To that end, here are 5 marketing ideas to guide you through the fog and into the future.

A good direct marketing campaign does three things well: 1.) It promotes the right product/service 2.) It conveys a strong benefit and 3.) It persuades consumers to action.

A drip campaign is a data-driven email automation strategy that creates targeted, timely, relevant messages. This infographic explainer shows how this marketing tactic works.

A stellar BoFu (bottom-of-the-funnel) strategy is the final marketing push that can turn a prospect into a paying customer. Here are 5 BoFu techniques to try.

On this episode of J&See, Marketing Director of Bernina, Michaelyn Rose, talks about marketing for a sewing company through education, direct mail and content.

This infographic shows proven techniques for email subject lines that get your promotional email opened... and a few tactics email marketers should avoid.

So how do you know when your copy is too long? Or too shortr? It all comes down to the second your audience loses interest and stops reading.

With innovations in technology and printing, direct mail is on the precipice of a major renaissance in the coming decade. Here's how to take advantage of this lucrative marketing channel.

On this episode of J&See, Meg Goodman and President/Founder of Boxless Media, Jason Baumann talk a unique approach to marketing amid the pandemic.

Investing in high-quality advertising signals to consumers that your brand is successful and trustworthy. Learn how top-notch marketing builds consumer trust.

Recent research shows specific strategies can help marketers make sense of the “messy middle” of customers' purchase journey. Here's what you can do.

To get customers to move through the sales funnel, you need to start at the top. Here are three top-of-funnel marketing strategies for eCommerce companies.

Thank you emails tend to a much higher open rate than other eCommerce communications... so take advantage of those opens to re-engage and bolster your ROI.

As Google says good-bye to third-party cookies, marketers need to deepen their relationships with customers in order to build rich first-party data.

Direct mail is more modern, efficient, and effective these days. See why smart marketers are using it more than ever to help their message hit home.

In 2021, USPS is offering promotions for marketing mailings that incorporate these emerging trends and technology.

Though it doesn’t feel like it, spring is just around the corner and J&C is blossoming with a pair of new team members. Joining our growing family are Len Nowakowski as Content Editor and Paulina Perkaus as Assistant Account Executive.