Here are four ways insurance companies can make sure they are engaging their customers in the right way.

If you're targeting seniors over 65, you've likely heard whispers of longevity echoing throughout the industry. But is it just hype?

The human lifespan is steadily increasing, and the potential to live well into our 100s (see Fig.1) or even beyond is no longer a distant dream.

Direct mail marketing is an effective strategy -- but only — repeat ONLY — if executed properly.