AI is no longer a futuristic concept; it's a reality that's already making waves in our industry.

Here are four ways insurance companies can make sure they are engaging their customers in the right way.

Retail marketing is always evolving, so we have put together a list of our favorite tips from industry experts.

J&C is pleased to share that it is featured on The Manifest’s list of the Top 25 Direct Marketing Agencies.

Building relationships and engaging customers is a top priority for marketers. Here are 3 ways marketing technology can improve customer relationships.

Here are four ways insurance companies can make sure they are engaging their customers in the right way.

An emotional brand story is key to creating a message that resonates with consumers. Here's how to apply it successfully in your next email campaign.

If you want to create a real connection between your brand and your customers, you need a brand story that sticks with your buyers. Here's how to do it.

Right now, many consumers need a nudge. And retargeting through direct mail could be the push they need to engage with your brand.

As tough as this is, you need to be prepared for what’s to come. To that end, here are 5 marketing ideas to guide you through the fog and into the future.

A good direct marketing campaign does three things well: 1.) It promotes the right product/service 2.) It conveys a strong benefit and 3.) It persuades consumers to action.

A stellar BoFu (bottom-of-the-funnel) strategy is the final marketing push that can turn a prospect into a paying customer. Here are 5 BoFu techniques to try.

To get customers to move through the sales funnel, you need to start at the top. Here are three top-of-funnel marketing strategies for eCommerce companies.

Thank you emails tend to a much higher open rate than other eCommerce communications... so take advantage of those opens to re-engage and bolster your ROI.

As Google says good-bye to third-party cookies, marketers need to deepen their relationships with customers in order to build rich first-party data.

In 2021, USPS is offering promotions for marketing mailings that incorporate these emerging trends and technology.

57% of U.S. consumers trust the opinion of others when it comes to a new product. Here's how to attain and capitalize on earned media for your brand.

For eCommerce brands, MoFu (middle-of-the-funnel) strategies are key to getting customers through the sales funnel to reach a conversation. Here's how to do it.

AI has emerged as a powerful tool in the realm of direct marketing, offering a wealth of opportunities to enhance personalization and better response.

If you're targeting seniors over 65, you've likely heard whispers of longevity echoing throughout the industry. But is it just hype?