AI is no longer a futuristic concept; it's a reality that's already making waves in our industry.

Building relationships and engaging customers is a top priority for marketers. Here are 3 ways marketing technology can improve customer relationships.

Hyper personalization uses advanced behavioral data to take the customer experience to the next level.

Is your loyalty program serving its true purpose of engaging customers and giving them a reason to keep coming back? Here are four ways to make sure.

Today, personalized email or direct mail communications don’t seem optional. Yet many marketers that use personalization often report poor results. So, what has held personalization back?

Learn the 4 R's of personalization in marketing and how to apply them to your campaign strategy.

The transition from marketing across one channel to multiple channels can be daunting. Here are 10 skills that can help multichannel marketers succeed.

Today with all the advances in technology, especially in AI, the idea of machines taking over more complex tasks is not as sci-fi as it once seemed.

Today with all the advances in technology, especially in AI, the idea of machines taking over more complex tasks is not as sci-fi as it once seemed.

Marketers find themselves in uncharted or badly charted waters when a recession sets in. The good news is, help from marketing pros who have been through it before is available.

90% of the world’s data was created in the past two years. That's why it's vital for marketers to know the latest consumer data, trends and habits. Here’s what to expect in 2022. 

The integration of hypertargeting, hyperpersonalization, alongside behavioral insights and data-driven creativity set the stage for multi-channel campaigns

Hyper-targeting and hyper-personalization enable organizations to reach prospects and customers more precisely and effectively than ever before.

Hyper-targeting and hyper-personalization enable organizations to reach prospects and customers more precisely and effectively than ever before.

In direct marketing, a well-crafted call to action (CTA) can be the difference between a "tire kicker" and a committed customer

Marketers need to find ways to cut through the noise and make a meaningful impression. One approach that has proven effective time and again is “emotional marketing.”

As a direct marketer, you know that the playing field is changing. But let's look at key trends that are going to transform business in the next 3-5 years.

2025 begins, it’s a perfect time to evaluate what’s working and what’s not in your direct mail campaigns.

Postmaster General Louis DeJoy recommended NO price increases in January 2025 for Market Dominant products, which includes First-Class Mail.

Marketers need to find ways to cut through the noise and make a meaningful impression. One approach that has proven effective time and again is “emotional marketing.”