AI is no longer a futuristic concept; it's a reality that's already making waves in our industry.

The immense amount of data available to marketers can be tricky to navigate. Knowing what kinds of data are the most accessible and the most helpful is important. In this article, we explore the different types of data collection, small vs. big data, and the many areas of marketing data that can benefit your business.

The pandemic has thrown a wrench into everyone’s plans for 2020. To avoid tone-deafness during a crisis, many brands have had to tweak, pivot or complete scrap their marketing calendar.

Today with all the advances in technology, especially in AI, the idea of machines taking over more complex tasks is not as sci-fi as it once seemed.

Today with all the advances in technology, especially in AI, the idea of machines taking over more complex tasks is not as sci-fi as it once seemed.

Marketers find themselves in uncharted or badly charted waters when a recession sets in. The good news is, help from marketing pros who have been through it before is available.

90% of the world’s data was created in the past two years. That's why it's vital for marketers to know the latest consumer data, trends and habits. Here’s what to expect in 2022. 

Apple is release iOS 15 this Fall, including a new feature called Mail Privacy Protection.  Here's what email marketers can do to prepare for the change.

The integration of hypertargeting, hyperpersonalization, alongside behavioral insights and data-driven creativity set the stage for multi-channel campaigns

In direct marketing, a well-crafted call to action (CTA) can be the difference between a "tire kicker" and a committed customer

As a chief marketing officer, you have to master a multitude of new skills and take on a whole new set of responsibilities. So how do you stack up?

Marketers need to find ways to cut through the noise and make a meaningful impression. One approach that has proven effective time and again is “emotional marketing.”

As a direct marketer, you know that the playing field is changing. But let's look at key trends that are going to transform business in the next 3-5 years.

2025 begins, it’s a perfect time to evaluate what’s working and what’s not in your direct mail campaigns.

Postmaster General Louis DeJoy recommended NO price increases in January 2025 for Market Dominant products, which includes First-Class Mail.

Marketers need to find ways to cut through the noise and make a meaningful impression. One approach that has proven effective time and again is “emotional marketing.”

THE ESSENTIALS OF DIRECT RESPONSE MARKETING: Direct response advertising and direct response ads

Direct mail continues to deliver impressive ROI for financial, insurance and Medicare marketers-yet many fail to forge emotional connections with prospects

Marketers are always looking for ways to reach their audience and direct marketing is one of the best ways to invest your time and money.

Marketers need to find ways to cut through the noise and make a meaningful impression. One approach that has proven effective time and again is “emotional marketing.”