The integration of hypertargeting, hyperpersonalization, alongside behavioral insights and data-driven creativity set the stage for multi-channel campaigns

Hyper-targeting and hyper-personalization enable organizations to reach prospects and customers more precisely and effectively than ever before.

Hyper-targeting and hyper-personalization enable organizations to reach prospects and customers more precisely and effectively than ever before.

In direct marketing, a well-crafted call to action (CTA) can be the difference between a "tire kicker" and a committed customer

As a direct marketer, you know that the playing field is changing. But let's look at key trends that are going to transform business in the next 3-5 years.

2025 begins, it’s a perfect time to evaluate what’s working and what’s not in your direct mail campaigns.

Postmaster General Louis DeJoy recommended NO price increases in January 2025 for Market Dominant products, which includes First-Class Mail.

THE ESSENTIALS OF DIRECT RESPONSE MARKETING: Direct response advertising and direct response ads

Direct mail continues to deliver impressive ROI for financial, insurance and Medicare marketers-yet many fail to forge emotional connections with prospects

Medicare plans can change, including benefit reductions or even eliminations. These changes must be communicated with transparency, compliance, and trust.

Direct marketing, when executed well and professionally, can be a highly profitable approach for marketers in just about any vertical