Artificial intelligence (AI) is an exciting technology that has transformed the marketing industry, but while AI can be a powerful tool in direct marketing, it also poses significant risks to marketers and brands.

AI is no longer a futuristic concept; it's a reality that's already making waves in our industry.

Twenty-seven percent of marketers are afraid that AI is a threat to their job security, according to AI in Marketing: Cutting through the hype and harnessing the potential for marketers, a study by SurveyMonkey. But hold on...As a direct marketer, you should be (or at least thinking seriously about) using AI tools to help you

Does direct mail still work and what role does it play in an integrated multichannel strategy

Top 10 direct mail best practices you need to know in order to best optimize the effectiveness of direct marketing campaigns.

Top 10 direct mail best practices to optimize the effectiveness of direct marketing campaigns.

Here are four ways insurance companies can make sure they are engaging their customers in the right way.

Using email personalization to drive positive reponse

List of criteria to evaluate a direct marketing agency's work

Advantages of direct mail and direct mail best practices

7 successful direct mail examples that showcase what works, what doesn't, and why from Jacobs & Clevenger.

A checklist for direct mail letters

Highlights reasons you should choose an email agency instead of an email service provider

Direct marketing agencies rooted in response are the best digital agencies

Top challenges marketers report facing in 2013

Checklist highlighting 7 areas to improved email marketing performance.

Highlights the three parts of a direct mail letter and reviews how to optimize a direct mail package for enhanced performance.

Take a look into our design studio at was components help create an effective direct mail package.

7 adjustments for direct mail best practices framework to accommodate the influences of digital marketing and digital media channels.

Common mistakes that companies make in developing direct mail.