10 Steps to Creating a Successful Non-Profit Direct Mail Package
In Q4, what are the key elements for a highly responsive direct mail package that drive response rates and donations during this crucial period?
Large Language Models (LLMs) and Generative AI — What You Should Know
You hear a lot of buzz about large language models and AI these days — for good reason — this technology is poised to transform marketing in some big ways.
Choosing the Right Direct Mail Format: Envelope vs. Postcard
Direct mail is an extremely effective marketing channel, but what's the right format for your campaign? Do letter packages or postcards work better?