Artificial intelligence (AI) is an exciting technology that has transformed the marketing industry, but while AI can be a powerful tool in direct marketing, it also poses significant risks to marketers and brands.

Twenty-seven percent of marketers are afraid that AI is a threat to their job security, according to AI in Marketing: Cutting through the hype and harnessing the potential for marketers, a study by SurveyMonkey. But hold on...As a direct marketer, you should be (or at least thinking seriously about) using AI tools to help you

According to the WHO and the CDC, sending is safe during the COVID-19 pandemic. Here’s how to craft a successful direct mail campaign during this time

Consumers look forward to getting mail each day. So add direct mail to your strategy. Combine that direct mail with a bit of human psychology and you can really make an impact.

Right now, many consumers need a nudge. And retargeting through direct mail could be the push they need to engage with your brand.

As tough as this is, you need to be prepared for what’s to come. To that end, here are 5 marketing ideas to guide you through the fog and into the future.

A good direct marketing campaign does three things well: 1.) It promotes the right product/service 2.) It conveys a strong benefit and 3.) It persuades consumers to action.

So how do you know when your copy is too long? Or too shortr? It all comes down to the second your audience loses interest and stops reading.

With innovations in technology and printing, direct mail is on the precipice of a major renaissance in the coming decade. Here's how to take advantage of this lucrative marketing channel.

Recent research shows specific strategies can help marketers make sense of the “messy middle” of customers' purchase journey. Here's what you can do.

Direct mail is more modern, efficient, and effective these days. See why smart marketers are using it more than ever to help their message hit home.

In 2021, USPS is offering promotions for marketing mailings that incorporate these emerging trends and technology.

Many USPS services will see their first significant cost hike since 2019. With the rise in postage costs, you may be asking if direct mail is worth it. Here's what you should know.

Direct mail is still a viable marketing channel. In fact, these days many marketers call it their secret weapon. With new audiences, new formats and new technology, it should be in your toolbox, too.

Direct marketing activity in life, health, P&C, and Medicare insurance is not going to remain status quo — but it’s actually going to increase. Make sure you have the direct marketing expertise you need to reach your insurance prospects.

Marketing is multichannel, with multiple efforts and multiple ways of reaching consumers about the products they’ve opted-in for. But financial brands have to know how customers want to be reached — and how they want to respond.

Watch this webinar with CEO Ron Jacobs to learn how financial brands have shifted their direct mail strategy for the tastes of consumers in 2022.

To connect with readers and lift response rates you need to be personal, relevant, and specific. Here are some tips on how to do that.

Direct mail is still a viable marketing channel. In fact, these days many marketers call it their secret weapon. With new audiences, new formats and new technology, it should be in your toolbox, too.

The value of direct mail is not locked up in its volume. Its value is in the unique benefits that it offers brands, even in 2022 and 2023. In spite of postage and paper costs going up, direct mail still provides one the highest returns on marketing investments of any channel.