Artificial intelligence (AI) is an exciting technology that has transformed the marketing industry, but while AI can be a powerful tool in direct marketing, it also poses significant risks to marketers and brands.

Twenty-seven percent of marketers are afraid that AI is a threat to their job security, according to AI in Marketing: Cutting through the hype and harnessing the potential for marketers, a study by SurveyMonkey. But hold on...As a direct marketer, you should be (or at least thinking seriously about) using AI tools to help you

So how do you know when your copy is too long? Or too shortr? It all comes down to the second your audience loses interest and stops reading.

Investing in high-quality advertising signals to consumers that your brand is successful and trustworthy. Learn how top-notch marketing builds consumer trust.

Recent research shows specific strategies can help marketers make sense of the “messy middle” of customers' purchase journey. Here's what you can do.

Direct mail is more modern, efficient, and effective these days. See why smart marketers are using it more than ever to help their message hit home.

Direct marketing activity in life, health, P&C, and Medicare insurance is not going to remain status quo — but it’s actually going to increase. Make sure you have the direct marketing expertise you need to reach your insurance prospects.

To connect with readers and lift response rates you need to be personal, relevant, and specific. Here are some tips on how to do that.

The value of direct mail is not locked up in its volume. Its value is in the unique benefits that it offers brands, even in 2022 and 2023. In spite of postage and paper costs going up, direct mail still provides one the highest returns on marketing investments of any channel.

So you have a winning control. Now it's time to beat it. Here's how to bust your direct response control package.

Direct response marketers have a lot on their minds these days. And if you ask them to rank those issues, the results reveal what matters most to them — and what to expect in the future.

Put your goggles on… grab your lab coat…Because scientific studies and research have produced evidence that direct mail works

Simplify. Often, that is easier said than done. Because simple is not boring. And simple is not easy. But simple clear, concise, direct, and with detail. In short, simple is what works.

Direct mail is the perfect solution because it delivers a personal, tangible real-world alternative to consumers who are weary from digital overload

Those physical, tangible, touchable, tubs of mail that go through the U.S. Post Office are really gaining momentum these days. Because people are more receptive and responding to the offers they get in the mail these days.

A direct marketing or direct response agency will help you improve your response rates and get a better return on your marketing investment (ROMI). In this tough economy, it's even more important to let a good direct marketing agency guide you through the nuances of building and launching a successful campaign.

Put your goggles on… grab your lab coat…Because scientific studies and research have produced evidence that direct mail works

A direct marketing or direct response agency will help you improve your response rates and get a better return on your marketing investment (ROMI). In this tough economy, it's even more important to let a good direct marketing agency guide you through the nuances of building and launching a successful campaign.

What makes a control a control. Many factors go into building a long-standing control. If your list is good and your creative is solid then the last part of the equation is your offer. Give the right people a solution to a pressing need using an attractive offer and you have everything you need to establish a successful control.

Direct mail has been around for centuries, but even today, there are still several advantages that it has over today’s technology that make it a worthwhile investment for businesses.