B2B lead nurturing: What it really means and why you should do it
Best practices for B2B lead nurturing
Retargeting strategies for non-retail and B2B marketers
Retargeted banner ad marketing strategies
2 different lead generation techniques and philosophies: have them find you, you find them
Lead generation techniques; driving traffic to your website
What we can learn from "The MarketingProfs B2B Content Marketing Study"
Content marketing is a hot topic in marketing right now. According to MarketingProfs, B2B content marketing is seen as an increasingly effective strategy.
What marketers should know about key challenges facing small businesses
Effective techniques and tips every marketer should keep in mind when communicating with small businesses.
9 insights for targeting and improving engagement with utility and energy business customers
9 insights for targeting and improving engagement with utility and energy business customers.
Two articles that demystify lead generation
Prioritizing lead generation techniques can be a challenge. Here are two articles that discuss contemporary lead generation techniques and approaches.
Part 3 of 3: When is a control not the best direct mail package a marketer has to offer?
This is the way that we do B2B and B2C lead generation programs, mixing direct mail and email, personalizing and learning more about prospects’ interests.
Creating Togetherness Between Sales and Marketing with Jeff Davis
On this episode of J&See, Meg Goodman and alignment expert Jeff Davis talk about aligning sales and marketing teams to create togetherness.
2025 Trends to Improve your Direct Mail Results
2025 begins, it’s a perfect time to evaluate what’s working and what’s not in your direct mail campaigns.
USPS Postal Strategies: How to Lower Your Marketing Postage Costs
Postmaster General Louis DeJoy recommended NO price increases in January 2025 for Market Dominant products, which includes First-Class Mail.