Five car shopping trends that automotive marketers shouldn’t ignore
Effective automotive marketing requires an understanding of shopping trends, as well as buyer needs and wants.
Demographics and the automotive purchasing mindset: How to create a campaign that speaks to everyone
In automotive communications, it’s essential to appeal to both Old McDonald and Brad the recent college grad in one campaign. Below are a couple insights.
Purchase triggers: How to address the top needs of car buyers
Knowing what triggers a purchase can help automotive marketers craft a campaign that addresses top needs and compels consumers to visit the dealership.