6 Steps to Building a Successful A/B Testing Action Plan
An A/B testing action plan can be used across most channels to identify a more effective way to communicate with customers.
A Guide to Email A/B Tests — Infographic
A/B tests are vital to building a successful email strategy. Explore how to do it in this infographic.
Large Language Models (LLMs) and Generative AI — What You Should Know
You hear a lot of buzz about large language models and AI these days — for good reason — this technology is poised to transform marketing in some big ways.
Choosing the Right Direct Mail Format: Envelope vs. Postcard
Direct mail is an extremely effective marketing channel, but what's the right format for your campaign? Do letter packages or postcards work better?