The data reveals what’s really driving less enrollments, and how leading plans are reducing it by up to 41%.

Medicare Advantage Plans Lose Members During AEP

Every Medicare Advantage plan faces the same challenge: member churn that quietly erodes revenue, performance, and long-term growth.

But this isn’t just a market reality — it’s a solvable problem.

In this data-driven white paper from J&C, we break down why 12–18% of members switch plans each year, what it truly costs your organization, and the five key drivers behind disenrollment — from benefit gaps to communication breakdowns.

More importantly, we show what actually works.

Backed by CMS data and real plan performance, you’ll learn how targeted, proactive strategies can reduce disenrollment by 28–41%, improve member retention, and strengthen your position during AEP.

If you’re responsible for your company’s growth, retention, or marketing performance, this is essential reading.

Download the white paper now to see what the data says — and how to act on it.

Why the nation’s top insurance companies choose J&C

Blue chip insurance companies can work with any agency they want. So why would Humana… Mutual of Omaha… Allstate… The Hartford… Physicians Mutual… and more seek out and choose J&C for their direct marketing solution?

There are a few reasons.

  1. A 43-year reputation as direct marketing experts.
    J&C’s CEO, Ron Jacobs literally wrote the book on successful direct marketing methods. And every J&C employee has an intimate knowledge of the art and science of the discipline.

  2. A proven track record of control beaters.
    When a client needs more leads, more enrollees, more applications, or better response rates, they turn to J&C. Using proven direct marketing techniques, we beat their standing control 8 out of 10 times.

  3. A dedicated and responsive team.
    You get access to the top tier talent at J&C. And you and your project will be their top priority until the job is done.