J&C Video
Below is a selection of videos produced by J&C. Some are animated and other live action. They were done for various clients, in different industries, and had different objectives. However, all of them used proven direct marketing techniques including short, simple language, benefit-driven messaging, engaging art direction and direct calls-to-action.
Client: Jack Henry & Associates
Project: eBill Overview
This video promotes JHA’s all-in-one bill payment platform which consolidates customers’ statements, passwords, and payments into one accessible platform. It’s a convenient, stress-free way to handle bills across devices and the video stresses those key benefits.
Client: Jack Henry & Associates
Project: Mobile Remote Deposit Capture (mRDC)
The hero of this video is MRDC, a mobile remote deposit platform. It is aimed at financial institutions and emphasizes MDC's ability to help business clients by increasing cash flow and facilitating on-the-go banking, making it easier to do business remotely.
Client: Jack Henry & Associates
Project: Digital Banking Overview
Here we’re promoting digital banking as a better way to manage personal finances. The focus is on control, simplicity, and security for customers with busy schedules who need quick and reliable access to their bank account. The main message focuses on ease of use across multiple devices.
Client: Jack Henry & Associates
Project: Bill Pay
In this short video, we promote a centralized bill payment hub designed to simplify the customers’ finances by consolidating payments, alerts, and transfers into one secure platform. The key was accessibility across devices along with robust security features, ending with a CTA to try the app.
Client: Jack Henry & Associates
Project: Voice Activation Campaign
Here we’re featuring the ability to use Alexa pay your bills. The video highlights the platform’s convenience and security. The voiceover explains how to link accounts, set up a unique PIN, and schedule payments for mortgages, car loans, and insurance and more.
Client: Jack Henry & Associates
Project: Mobile Banking App Campaign
This animated video for JHA profiles a new mobile banking app with powerful capabilities. It targets active smartphone users and highlights popular features like transaction tracking, instant money transfers, remote check deposits, and real-time account alerts.
Client: Jack Henry & Associates
Project: Mobile Remote Deposit Capture (mRDC) for Business Owners (2nd in a Series)
This video promotes mobile remote deposit for businesses, focusing on its convenience and efficiency. It targets businesses who often get paid by check, highlighting features like instant deposits from any location, employee authorization, and accounting plug-ins.
Client: Consumers Energy
Project: Appliance Service Plan Overview
(1st in a Series)
This video promotes Consumers Energy's Appliance Service Plan, highlighting protection for homeowners against unexpected repair costs and breakdowns of their appliances. It stresses the reliability and the peace of mind offered by the Plan.
Client: Jack Henry & Associates
Project: Business Bill Pay Overview
This video illustrates how JHA’s Business Bill Payment solution gives SMBs more control and better efficiency using features like quick invoice payments, task delegation, detailed reports, and customizable user access.
Client: Consumers Energy
Project: GoGreen Project
This video was created for Consumers Energy's "Project Go Green," which urged Michigan residents to choose clean energy. It spells out the key benefits of safety, efficiency, and environmental friendliness, showcasing examples of Michigan people and communities who were already working to make Michigan a cleaner state.
Client: Jack Henry & Associates
Project: Mobile Remote Deposit Capture (mRDC) Overview (1st in a Series)
In this video, we explain the main remote check deposit for businesses benefit to JHA customers. It emphasizes the speed and convenience of the service. But it also highlights instant deposits, employee permissions, and accounting integration.
Client: Consumers Energy
Project: Appliance Service Plan Inherent Risk
(3rd in a Series)
The third video in the series addresses the reality of appliance breakdowns and the high repair costs for homeowners. The main focus here is the Plan's rich benefits like, no fees for service calls, labor, or covered parts.
Client: Jack Henry & Associates
Project: Custom FI Portal and Lifecycle Email Campaign
JHA needed an engaging yet informative video to explain their robust custom marketing engine. To do this we put ourselves in the viewer’s shoes and shot the whole production from their perspective.
Client: Jack Henry
Project: MyCardRules App Overview
This short video promotes the "My Card Rules" mobile app. It clearly explains how users can gain more control over their personal credit and debit cards with features like instant remote card activation/deactivation, adding spending limits, getting transaction alerts, plus location-based restrictions, and merchant controls.
Client: Jack Henry & Associates
Project: Mobile Check Deposit
This video promotes Mobile Check Deposit as a fast, easy, and secure way to deposit checks using your phone. It highlights the convenience and speed you get vs. traditional bank visits and the fact that users can deposit checks anytime, anywhere.
Client: Jack Henry & Associates
Project: Banno Digital Banking
The narrator in this video explains that this comprehensive digital banking suite will let users connect across multiple devices. It highlights the fact that customers can balance checks, transfer funds, make remote check deposits, and get digital support - all in one place. And it targets users looking for seamless banking on the go.
Client: Consumers Energy
Project: Appliance Service Plan Peace of Mind
(2nd in a Series)
Our video series continues with a second installment that calls out 24/7 support, licensed local repair professionals, and no extra charges or deductibles. The main message focuses on convenience, savings, and peace of mind.
Client: Jack Henry & Associates
Project: SmartPay Business Campaign
Jack Henry tasked us with making an intro video, for financial institutions that would explain the benefits of using the SmartPay Business program for their business customers. It’s a unique integrated payment platform that lets a business manage all their payments in one secure place.
Client: Jack Henry
Project: How to Series: Make ACH Credit Card Payments
This “how-to” video walks viewers through the exact steps they need to do to make ACH and credit card payments. The corresponding visuals point to each item that needs to be clicked — which helps guide the user through each click as the process moves along to completion.
Client: Jack Henry & Associates
Project: Autobooks Campaign
The client wanted a video that would explain Autobooks to their business customers. So we created this animated video that shows it is an all-in-one invoicing, payments and accounting solution that helps the business owner get paid faster.