For Humana's Individual Dental plans, J&C created a clean, approachable design with the distinctive green and white Humana color palette. The layout combines simple tooth iconography with clean, simple layouts to communicate dental coverage benefits clearly and directly.

The copy employs short, benefit-focused messaging emphasizing key benefits: "Get flexible dental benefits with no waiting periods," "Start using your plan right away," and "Take charge of your dental coverage." The campaign maintains a consistent, solution-based tone throughout, highlighting flexibility, immediate coverage activation, and cost savings.

The design balances Humana's established brand with easy-to-read messaging, using ample white space and strategic placement of the tooth symbol to create visual interest while keeping the enrollment call-to-action prominent. The simplified icons further enhance usability while maintaining visual cohesion across all creative elements.