Jack Henry

Lifecycle Acquisition Email Campaign — Financial

Circular progress graphic showing 75% with arrow and text "increase in new bill pay enrollments"
4K text with an upward trending arrow and the phrase "financial institutions remain loyal".
Graphic showing "50%" with an arrow, text "increase in transaction volume" below.

J&C’s Lifecycle Acquisition Campaign increased new enrollments for Jack Henry by more than 75%

Jack Henry provides more than 300 products and services to help financial institutions process transactions and automate and grow their business.

JH is a behind-the-scenes online bill pay provider for nearly 4,000 financial institutions (FIs) nationwide. When they needed help convincing FI customers to adopt and use online bill pay, JH turned to J&C.

J&C created and implemented an educational, white label email and landing page nurture campaign, tailored to the FI’s unique customers to drive online bill pay enrollment.