HERE Technologies

Activation Spring Email Campaign — Automotive

Collage of electronic devices showcasing emails about Uconnect navigation system activation offers with Chrysler, Jeep, Dodge, and RAM logos.
A promotional image displaying emails on a tablet, laptop, and smartphone screen, advertising the activation of the Uconnect navigation system with a discount offer. The brands Dodge and Jeep are mentioned, with a call to action button 'Activate Today.' The image includes car visuals and promotional text focused on saving $150 with a promo code."
Graphic showing conversion rate and sales, reading ".35% Conversion rate" and "$1,099,595 in sales."

The results came in with a conversion rate of .35%. To put that in perspective, that’s 2,471 activations, or approximately $1,099,595 in sales. Overall, J&C’s approach made this a convincing success for HERE.

J&C used a personalized approach to appeal to drivers. The subject line of the email called out the recipient’s model while the header image had the car’s logo. Striking vehicle-specific images were created and overlaid with navigation imagery — highways, compasses, routes and dropped pins. Also, the copy highlighted what each driver loves about their car. It called out the muscle of their Ram, the family-friendly features of their Chrysler, the performance of their Dodge or the rugged adventures they take in their Jeep.