Alliant Credit Union

Integrated Multi-Channel Acquisition Campaign — Insurance

Smartphone with website displayed on screen
Promotional flyer with text "Discover the elements of a better savings account." Mentions savings rate 14.3x higher than bank industry average, with element-themed graphics.
A person holding a tablet displaying a promotional webpage for Alliant savings account, featuring periodic table style icons with text "Discover the elements of a better savings account."
Promotional material for Alliant High-Rate Savings account featuring highlights such as a higher rate and powerful perks, with a call to action to apply. Includes logos and contact information.

J&C helped Alliant by creating everything from single emails to integrated, multi-platform acquisition campaigns. Each touchpoint helps potential members see Alliant’s advantages about becoming a member.

Alliant Credit Union provides a safe and secure place for its members to keep their money. With high-yield savings and low-interest loans, Alliant’s rates are virtually unmatched by large national banks. To get even more members, Alliant needs to overcome potential members’ inertia to change. 

J&C helps Alliant do this by creating everything from single emails to integrated, multi-platform acquisition campaigns. Each communication helps potential members see Alliant’s advantages more clearly and think differently about becoming a member.