Pacific Gas and Electric Company (PG&E) provides electric and natural gas service to businesses and residents throughout northern and central California. Energy is a low-involvement category for most business owners and managers. That’s why it’s important for utilities to rethink how they connect with businesses by providing valuable, relevant information and customer-centric content.

J&C has helped PG&E through the development of utility and energy management campaigns that drive new prospects to create online profiles and current users to share a deeper level of information.