Consumers Energy

Integrated Multi-Channel Acquisition Campaign — Financial

11% increase in new creative results text
Infographic showing 31% better response rate to incentive offer with bar chart and dollar sign.
"4.6K new customers" in red and black text on white background.
Graphic of a 17% increase in product annual sales with a shopping basket and cash icon.

Consumers Energy Surpasses Product Annual Sales Goal by More Than 17% with J&C

Consumers Energy is one of the nation’s largest combination utilities. It provides electric and natural gas service to nearly 6.6 million of Michigan’s 10 million residents — in all 68 Lower Peninsula counties.

Communicating to different customers in different parts of the state with different needs is, in a word, complicated. So J&C works hand in hand with Consumers Energy to help increase its market share. The clear, direct messaging in our seasonal online and offline campaigns has connected with Michigan homeowners. Now Consumers Energy is able to have regular conversations with customers about their individual energy needs.