Merrick Bank

Mastercard Unlimited Cash Back Direct Mail
Acquisition Campaign — Financial

Merrick Bank is one of the leading Mastercard issuers in the country.

When they needed a powerful acquisition campaign, they turned to Jacobs & Clevenger to get them the best possible response. J&C developed a go-to-market strategy and clean, readable direct mail package. The package outperformed expectations. In fact, it generated so many new accounts, the physical card production facility struggled to keep up.