Humana

Member Retention / Utilization Integrated Multi-Channel Test — Insurance

Dental plan advertisements and brochures from Humana showcasing benefits like lower premiums, no deductibles, and wide network coverage. Includes images of smiling patients and healthcare professionals.

J&C created a quick and effective way to retain valuable members

Humana needed a no-nonsense retention campaign that reminded members about the rich benefits that come with their dental plans. This economical oversized postcard was the perfect answer. The clean design and usage messaging hit the mark with members. It helped drive plan participation and led to more policy renewals.