Why J&C?
Using the power of data-driven targeting, AI-assisted research and strategy and a relentless test and learn creative process, J&C will make sure your message connects with the right audience at the right time — on the channel of their choice.
Because in today’s chaotic and competitive marketplace, you don’t just need performance you can measure, you need an approach that gives you consistently higher response and conversion rates.
And you need an agency like J&C that can deliver the results you need.
Here’s Proof: At J&C 8 out of 10 clients see better results using our proven approach.
Improve response rates and grow your customer base with direct marketing campaigns proven to deliver immediate and measurable results.
Your next lead gen, acquisition, member engagement, or enrollment program could benefit from a hyper-personalized, AI-driven marketing approach tailored to meet and exceed your goals.
Quotes from our clients
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"Best agency we work with. Period."
All members of the J&C team, from the account people to creative to production, judge their performance the way we do — by its impact on our bottom line. Jacobs & Clevenger is the best agency we've ever worked with. Period.
Terry Mierzwa
Director of Marketing
Consumers Energy -
"Drives double-digit growth"
J&C is an extension of our team... together we have worked to build an adoption marketing program from the ground up that supports the needs of over 3,000 financial institutions... The collaboration with J&C has produced double-digit growth year after year.
Catherine Elstner
Marketing Director
Jack Henry & Associates -
"An extension of our team"
Jacobs & Clevenger is more than just an agency. They're an extension of our marketing department.
Linda Alperin
Vice President Marketing
AT&T Broadband
Why does direct marketing work so well?
Direct marketing combines strategies that establish an immediate dialogue between your business and the consumer you’re trying to reach, eliminating any middleman — like mass media outlets often do.
This lets you leverage multiple touchpoints including direct mail, email campaigns, social media platforms, and SMS messaging to reach target audiences. The term "direct marketing" reflects its fundamental principle: removing the “noise” from the “signal” in the customer acquisition process.
Direct marketing prioritizes unmediated communication
Email, postal mail, social media, and text messaging serve as primary delivery mechanisms in direct marketing
Direct marketing uses compelling calls-to-action as the cornerstone of successful initiatives
Precision-targeted lists drive the best performing direct marketing campaigns
Direct marketing ROI proves more measurable and trackable than traditional media advertising
The Direct Marketing Framework
Unlike conventional advertising strategies that depend on third-party media coverage, direct marketing campaigns establish direct communication with carefully selected target audience segments.
Within direct marketing, organizations communicate their brand messaging and sales propositions through social media channels, email platforms, direct mail, telephone/SMS systems, and face-to-face interactions. While direct marketing campaigns can generate substantial message volume, the most sophisticated approaches use personalization elements—inserting customers’ names, geographic locations, or demographic details—to maximize response rates.
“Direct marketing relies on one-on-one communication with a target audience. It includes tools like emails, direct mail, and text messages.”
The call-to-action is key. It drives your overall direct marketing effectiveness. Customers receive immediate response prompts: toll-free phone numbers, reply cards, or clickable links embedded within social media and email communications. Every customer response generates valuable intelligence for future direct marketing initiatives. This response-driven approach is what most people call "direct marketing."
And direct marketing stands among the most effective acquisition tools in your arsenal. As digital continues to expand globally, social media platforms can provide unprecedented direct marketing opportunities.
Budget-conscious companies find direct marketing particularly attractive, especially when traditional TV or internet advertising campaigns cost continue to rise.
Plus, direct marketing campaigns offer superior measurability compared to other forms of advertising. So you can analyze detailed results, implement unique tracking codes, and optimize your strategies in real-time without the aid of any third-parties.