J&C Newsletter

Volume 1 | Issue 2

 
Three white doors. One red door.

Being a Contrarian: When the Common Wisdom Is Not So Common

By nature, I am not a contrarian. I have written research papers, articles and books that are well researched and cite multiple sources. I seek agreement among more than one expert on best practices. That’s a safe and establishment point of view.

I am also not a reporter. I don’t just repeat what sources tell me is the most popular way to do things. Often, I get ideas from forward-thinking thought leaders inside and outside of the marketing community. These are leaders whose ideas may be visionary or innovative. I have always tried to get ahead of trends, and think about where the market is heading.

To read my complete thoughts, click here.

Ron Jacobs, CEO
Jacobs & Clevenger

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5 Steps for Digitally Transforming Your Marketing to Be More Responsive to Customer Needs

Confused About the Advertising Industry? Who isn’t? Read on!

 

Holding company shares are falling. Their ad agencies are shrinking. Accenture and Deloitte are the new, growing competitors. Confused by some or all of this?

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Three black birds and one white bird sitting on a wire

A Contrarian View of Best Business Practices

 

You understand the business arc and contribute to the continued growth of our companies, right? It comes as part of business ownership. So we tend to see the same “tips” over and over.

 

However, examine these business axioms and the impact they have on your business. You’ll see that what works for one business is a budget-busting flop for another.

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Faceless man in trench coat and hat standing in dimly lit room

David Ogilvy’s Contrarian Management Advice

 

David Ogilvy learned many of his finest lessons on management working as a chef at the Hotel Majestic in Paris. He said, “We had one ambition, to cook better than any chef had ever cooked. If I could understand how Monsieur Pitard, the head chef, inspired such white-hot morale, I could apply the same kind of leadership to the management of my advertising agency.”

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Black string connected to several different colored push pins

Connecting Dots to Convey the Contrarian View of Digital Transformation

 

The effects of an increasingly digitalized world are now reaching into every corner of businesses. There is no one-size-fits-all formula to pursue it. Every organization just has to connect the dots, “walk the talk,” and explore their own way, start creating their own strategy and build their own differentiated business competency and “integrated whole,” to get digital ready.

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Copy of Non-Obvious 2018 Edition book next to a road showing 2018, 2019 and 2020 on its surface

Non-Obvious 2018 Edition: How To Predict Trends And Win The Future

 

The latest edition of the Wall Street Journal bestseller, “Non-Obvious,” shows you the ways to spot not-so-obvious marketing trends that can help grow your marketing efforts. Marketing expert Rohit Bhargava also shows you how to develop a subtle mind to create marketing strategies that allow your business to stand out from the crowd.

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Jacobs & Clevenger

303 E. Wacker Dr. | Suite 2030 | Chicago, IL 60601
Phone: 312-894-3000 | Fax: 312-894-3005 | info@jacobsclevenger.com

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