Being a Contrarian: When the Common Wisdom Is Not So Common | |
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By nature, I am not a contrarian. I have written research papers, articles and books that are well researched and cite multiple sources. I seek agreement among more than one expert on best practices. That’s a safe and establishment point of view. I am also not a reporter. I don’t just repeat what sources tell me is the most popular way to do things. Often, I get ideas from forward-thinking thought leaders inside and outside of the marketing community. These are leaders whose ideas may be visionary or innovative. I have always tried to get ahead of trends, and think about where the market is heading. To read my complete thoughts, click here. Ron Jacobs, CEO Jacobs & Clevenger | |
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Confused About the Advertising Industry? Who isn’t? Read on! Holding company shares are falling. Their ad agencies are shrinking. Accenture and Deloitte are the new, growing competitors. Confused by some or all of this? | |
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A Contrarian View of Best Business Practices You understand the business arc and contribute to the continued growth of our companies, right? It comes as part of business ownership. So we tend to see the same “tips” over and over. However, examine these business axioms and the impact they have on your business. You’ll see that what works for one business is a budget-busting flop for another. | |
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David Ogilvy’s Contrarian Management Advice David Ogilvy learned many of his finest lessons on management working as a chef at the Hotel Majestic in Paris. He said, “We had one ambition, to cook better than any chef had ever cooked. If I could understand how Monsieur Pitard, the head chef, inspired such white-hot morale, I could apply the same kind of leadership to the management of my advertising agency.” | |
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Connecting Dots to Convey the Contrarian View of Digital Transformation The effects of an increasingly digitalized world are now reaching into every corner of businesses. There is no one-size-fits-all formula to pursue it. Every organization just has to connect the dots, “walk the talk,” and explore their own way, start creating their own strategy and build their own differentiated business competency and “integrated whole,” to get digital ready. | |
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Non-Obvious 2018 Edition: How To Predict Trends And Win The Future The latest edition of the Wall Street Journal bestseller, “Non-Obvious,” shows you the ways to spot not-so-obvious marketing trends that can help grow your marketing efforts. Marketing expert Rohit Bhargava also shows you how to develop a subtle mind to create marketing strategies that allow your business to stand out from the crowd. | |
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