B2B marketing is going through the same kind of marketing disruption as consumer marketing. It has had to become more agile and look to like-minded partners like J&C to provide the right insights, strategies, approach and execution across every part of the buyer’s journey. While logic still rules in many business decisions, it’s clear that B2B marketers must use emotion as a point of difference to engage business buyers.

J&C has helped many B2B organizations improve their selling opportunities—from inbound and content marketing programs to creating proprietary prospect lists, lead generation, drip, trigger and nurturing programs. The goal of these programs is to engage current and acquire new customers, nurture prospects, open new markets, promote products or services, create buzz and generate press. J&C develops programs that match creative, messaging and offers to the right stage in the influencer's or buyer's journey. This is both efficient and effective for today’s market.

J&C understands that there are technology platforms for everything that B2B marketers do, including advertising technology; customer acquisition; lead generation; content marketing; customer experience; CRM; email; marketing automation; marketing insights and analysis; mobile; optimization and testing; real-time personalization; social; SEO; and direct mail. And J&C is here to help you find the best course of action for your business.