Direct mail marketing is an effective strategy -- but only — repeat ONLY — if executed properly.

The human lifespan is steadily increasing, and the potential to live well into our 100s (see Fig.1) or even beyond is no longer a distant dream. This is great news for us as a society — and a unique opportunity for us marketers. But it also means we need to make a significant shift in our perspective and approach.

Let's delve into the implications of the "longevity revolution" for the marketing landscape.

If you're targeting seniors over 65, you've likely heard whispers of "longevity" echoing throughout the industry. But is it just hype? Or could this burgeoning field hold real promise for your growth strategies?

Buckle up, because the answer is a resounding yes, it could.

Here are some ideas on how to connect with this active, tech savvy group: