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J&C Blog

Find all the latest marketing trends on the J&C Blog.

USPS Postal Strategies: How to Lower Your Marketing Postage Costs

Direct Marketing, B2B, Personalization, Relationship Marketing, Marketing Data, Direct Mail, Hyper-personalization, Emotional Marketing, Postal Rates December 5, 2024

2025 is looking good already.

This past fall, Postmaster General Louis DeJoy recommended NO price increases in January 2025 for Market Dominant products, which includes First-Class Mail. And that recommendation was accepted by the Governors of the United States Postal Service.

The result — the price of a stamp to mail a 1-once single-piece First-Class letter promoting your products or services to potential customers will not increase. But that's not all...

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The Essentials of Direct Response Marketing: Strategies and Benefits

Direct Marketing, Personalization, Relationship Marketing, Email Marketing, Customer Experience, Marketing Data, Direct Mail, Hyper-personalization, Emotional Marketing, Medicare November 22, 2024

What is Direct Response Marketing?

Direct response marketing provides direct marketers with a measurable and trackable form of marketing, allowing them to analyze the costs, response rates, and overall  effectiveness of their campaigns.

(Here are some direct response advertising examples)

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The Power of Story: Transforming Direct Mail Response Rates Through Narrative

Direct Marketing, Personalization, Relationship Marketing, Email Marketing, Customer Experience, Marketing Data, Direct Mail, Hyper-personalization, Emotional Marketing, Medicare November 14, 2024

It's a fact — direct mail continues to deliver impressive ROI for financial services, insurance, and Medicare marketers. But have you noticed, many companies still rely on feature-heavy letters that fail to forge emotional connections with prospects? By incorporating proven storytelling techniques, you can transform routine campaigns into compelling narratives that drive action.

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Medicare Marketing Guidelines: Communicating Benefit Changes Effectively and Compliantly

Direct Marketing, Personalization, Relationship Marketing, Email Marketing, Customer Experience, Marketing Data, Direct Mail, Hyper-personalization, Emotional Marketing, Medicare October 31, 2024

It's a fact, Medicare Advantage plans sometimes undergo benefit changes, including reductions or even eliminations. These changes must be communicated to new and existing policyholders carefully. Your success requires balancing transparency, compliance, and trust.

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Calls to Action: Why Direct Response Marketing Gets It Right

Direct Marketing, Personalization, Relationship Marketing, Email Marketing, Customer Experience, Marketing Data, Direct Mail, Hyper-targeting, Hyper-personalization, Emotional Marketing October 17, 2024

In direct marketing, a well-crafted call to action (CTA) can be the difference between a "tire kicker" and a committed customer. Understanding the power of CTAs is essential for any marketer who wants to boost conversions, calls, clicks, etc. and drive engagement. But what makes one CTA work and another CTA epically fail? And how do we optimize them for better performance? But let's start here...

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The Best Customer Acquisition Channel Right Now

Direct Marketing, Personalization, Relationship Marketing, Email Marketing, Customer Experience, Marketing Data, Direct Mail, Hyper-targeting, Hyper-personalization, Emotional Marketing September 26, 2024

The 7 statistics below speak for themselves — and here’s what they're saying:

"Direct marketing, when executed well and professionally, can be a highly profitable customer acquisition channel for marketers in just about any industry or vertical."

It's further proof that direct response marketing is an effective and productive channel for today's modern marketers. Here are seven distinct advantages the direct response channel can give you;

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The Future of Marketing — Looking 3-5 Years Out

Content Marketing, Direct Marketing, Personalization, Relationship Marketing, Artificial Intelligence, Marketing Data, Direct Mail, Hyper-personalization June 12, 2024

As a direct marketing pro, you know that the playing field is always changing. So let's take a sneak peek at some key trends that are going to transform how we do business in the next 3-5 years.

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Using Hyper-targeting and Hyper-personalization Without Relying on Sensitive Personal Information

Direct Marketing, Personalization, Marketing Data, Hyper-targeting, Hyper-personalization April 25, 2024

This is the last of four blog posts on Hyper-targeting and Hyper-Personalization. In this post we will explain how these two strategies can be applied without using sensitive or protected personal information. If you missed any previous installments, you can find them here: Part 1; Part 2; Part 3

In today's digital marketing landscape, the integration of hyper-targeting, hyper-personalization, alongside behavioral insights and data-driven creativity, can set the stage for groundbreaking multi-channel campaigns.

Here's what you need to know to get the most out of your efforts...

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Using Hyper-targeting and Hyper-personalization in Banking, Credit Cards and Insurance

Direct Marketing, Personalization, Data Marketing, Hyper-targeting, Hyper-personalization April 18, 2024

This is the third of four blog posts on Hyper-targeting and Hyper-Personalization. In this post we will explain how these two strategies can be applied in data rich categories such as banking, credit cards and insurance. This includes strategies for each channel, as well as real world examples. If you missed previous installments you can find them here: Click here for Part 1. Click here for Part 2

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The Benefits of Hyper-Targeting and Hyper Personalization

Direct Marketing, Personalization, Data Marketing, Hyper-targeting, Hyper-personalization April 12, 2024

This is the second of four blog posts on Hyper-targeting and Hyper-Personalization. These two strategies are frequently misunderstood, as marketers attempt to use one strategy, when they really mean the other. In this post, the benefits of using each strategy individually are explained, as well as the benefits of integrating and using them together to create a seamless marketing funnel. If you missed the first installment of the series, you can find it here.

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