For a limited time, Brand United is airing a webinar on Direct Mail for Financial Brands that was recorded in September 2021.

While it wasn’t intended, the webinar provides a clear contrast between the traditional direct mail and the arc of direct mail for the future. Bob Bly, a well-known direct mail copy expert and Ron Jacobs, CEO Jacobs & Clevenger, both make the case for what is working and what is not.

Webinar Title: How Financial Services Brands Utilize Powerful Optichannel Campaigns to Attract, Retain and Enhance Customer Experience and Communication
Duration: 45 minutes
Available Until: April 22, 2022

A recent Adobe study found that 63% of financial services organizations ranked customer experience as their number one priority. To keep up with the competition, you need to put your customers first… or they’ll find a provider who does.

Today, customers expect a seamless digital experience across channels, personalized advice and a financial partner they can trust. Take a look at this infographic to see why customer experience matters to the financial industry — now more than ever.

When it comes to the financial services industry, customer loyalty needs some attention. Because in this business, the name of the game is customer experience (CX). But what does that mean in today’s world?

Savvy financial marketing coupled with ongoing development of customer products is the solution to the rapidly declining number of millennials who have a traditional bank as their primary financial institution.

Global mobile payment transactions increased by 44% from 2012 through 2013.¹ How does your bank stack up to that trend? If your bank’s mobile and online payments aren’t growing in pace with the rest of the world, it could strongly indicate that your financial institution needs to do more to grow adoption.

The banking industry is constantly evolving. In order to stay competitive, bank marketers need to understand and respond to the most recent trends within the industry, including the move toward online and mobile banking and payment services. 

Mobile wallet functionality is expected to double within the next four years, leaving many financial institutions to wonder what their role will be in this newly mobile-driven industry.¹ Are mobile payments a friend or foe? How can banks and other institutions take advantage of marketing for mobile payments?

As technology continues to evolve, more and more services are provided to consumers online, including financial services. Over time, many consumers have come to prefer digital services to traditional banking options. In fact, recent studies have shown that a shift toward digital banking is imminent. For this reason, we believe financial institutions need to get on board with ensuring usage and adoption of digitally-based services if they hope to thrive in this ever-changing industry.

Consumers want mobile payments. Mobile wallet usage has been rising steadily among consumers. For many, it's more convenient than having to use cash or even a credit or debit card. Gartner estimates that mobile payment volume will nearly triple in the next three years.¹ A mobile wallet lets a consumer choose between payment methods on the fly and the ability to control all of their payments through a single device. Banks and financial institutions’ marketing teams that want to take advantage of mobile payments and the mobile wallet trend will need to act fast to capture this growing segment of the market.