No matter how much you promote your own brand, there will always be customers who aren’t willing to take it from you. In fact, HubSpot Research shows that 57% of U.S. consumers trust the opinion of their friends and family when it comes to a new product.
Plus, with the widespread access of the Internet, customers can deep-dive into their research before they put up their hard-earned money. It’s easier than ever to compare products, seek recommendations and read reviews.
That’s where earned media can help build your credibility.
But what is earned media?