Another holiday season – also known as "giving season" – is in the books.
And it's clear that direct mail remains a cornerstone of successful year-end fundraising campaigns. But what are the key elements that drive response rates and increase donations during this crucial period?
In direct marketing, conventional wisdom has long dictated that success lies in crafting the perfect offer and writing persuasive copy and putting it into a logical easy-to-navigate design. But what if this age-old approach isn't always the best path to higher response rates?
You're probably hearing a lot of buzz about large language models (LLMs) and generative AI these days. And for good reason – this technology is poised to transform marketing in some major ways.
Direct mail continues to be an effective marketing channel, but determining the right format for your campaign can be crucial for maximizing response rates and return on investment (ROI).